Can Messaging Be Sustainable?

This podcast is by Sidhartha Mohanty, Founder of Twik.World.
Smartphone messaging and social apps (instant communications) are expanding faster than any other mobile app. WhatsApp has a billion-plus monthly user. Facebook Messenger has the topmost active users in the US, followed by Snapchat, WhatsApp, and Google Hangouts.
Adults in the US will spend an average of 12 minutes per day using mobile messaging apps by 2019, with most of this growth coming from instant messaging as SMS usage declines. In 2019, however, it is anticipated that 3,7 billion users will send and receive 294 billion emails every day.

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