Marine ecosystem protection and carbon offset by Kia

Kia will launch a ‘Blue Carbon’ project to actively contribute to environmental preservation rather than just cutting emissions to meet its carbon neutrality goal. The research will focus on marine habitats, which are excellent carbon sinks.

Blue carbon: carbon absorbed and stored in seaweed and mudflats, reducing atmospheric carbon.

Kia will work with external partners to restore and protect Korea’s coastal wetlands to increase blue carbon. Kia intends to discuss project options with the Korean Ministry of Oceans and Fisheries. Korea has one of the world’s largest tidal mudflat habitats, allowing for increased blue carbon levels.

Kia will also work with ‘The Ocean Cleanup’, a non-profit group developing and scaling technology to clean up the world’s oceans. To properly rid the oceans of plastic, existing plastic garbage must be cleansed and new plastic must be prevented from entering. ‘The Ocean Cleanup’ developed ‘Interceptor’ to prevent plastic debris from entering the oceans.

Ongoing collaboration with ‘The Ocean Cleanup’ on resource rotation. Kia will provide resources to the Interceptors’ construction and recycle plastic debris from the river cleanup operation. Kia wants to recycle 20% of its plastic by 2030.

The company also wants to recycle plastic during car disposal. The procedure will increase the reuse of discarded batteries and plastic. Kia also plans to execute SLBESS trial projects with external partners starting in 2022.

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